FAQ

We hope these answers help you! If you don’t find the answer you’re looking for, please contact us!

 

What types of promotion do you offer?

We offer all the major aspects of online marketing you will need to take advantage of the huge and exciting opportunity that an online presence creates.  For a description of each service please see our Ultimate Site Promotion Services page.

Why do you concentrate on the services you do?

When your site is being correctly managed in the above areas you will see an ever-expanding web presence and get the most from your website.

Which type of promotion is best for my site?

To get instant results you will need to use Pay Per Click advertising as is available in Google Adwords, Yahoo Search Marketing and MSN.

In conjunction with this you should get started with on-site optimization and directory submissions.  These take longer to reap rewards but are a necessity if  you want to show up in the natural linstings.

Please give us a call (877) 674-7767 and we will happily go over what is best for your site.

What if my site needs work before I want to spend money on promotion?

We have great designers we can recommend who will do a great job for you quickly so you can get going on your promotion as quickly as possible.

What is the difference between optimization and pay per click advertising?

Optimizing includes the things done to the pages of your site and to other sites on the net  to make your site more “attractive” to the search engines in order to increase your rankings in the natural listings.  This is a long-term growth oriented concept.

With Pay Per Click advertising an account is set up for you with one or more of the major search engines such as Google, Yahoo or MSN.  Advertisements for your site are then placed on those search engines linked to specific search terms.  You pay each time one of your ads is clicked on.  This advertising gets clicks to your site on an almost immediate basis.

How does pay per click advertising work?

Pay per click advertising, with Google Adwords, MSN and Yahoo Search Marketing, works on a bidding model.  Sites are ranked on the page based on several factors including the relative amount you are willing to pay for a click.  Another factor is the click-through rate your ad is receiving as established by the search engine software.  Many techniques exist to get you the highest click-through rate for your terms and the lowest cost per click.  This is a complex area which needs some experience and study.

What is on-page optimization?

Each page of your site has to potential of ranking in the search engines.  The spiders not only see your entire website as an entity in itself but each individual page as a separate item to be evaluated in terms of potential relevancy to a user’s search.  With on-page optimization we are making sure your pages are all linked properly within your site, the site can be navigated easily by both visitors and that the search engines know what each page of your site is about and how it relates to the whole.

What is off-site optimization?

Both search engines and individual visitors can be directed to your website in a number of different ways.  One, of course, is by going to your actual domain name.  Some of the other ways are by links from various types of websites, blogs, advertisements, e-zines, directories, and the search engines themselves.  By direct submission, link exchanges, buying links, blogging, directory submissions and article submissions you can create links going to your site from other locations.  These links help the overall popularity of your site which can improve your search engine rankings.  They also give multiple entryways to your website.

What are search engines looking for?

With the latest improvements in ranking algorithms it has become more difficult for optimizers to fool search engines into thinking a page should rank well when it actually has less relevancy to the search results than other similar pages on the net.  If you create and consistently expand a quality website, do basic on-site optimization and get your site known by directory submissions and article placement you will be doing what you need to have both visitors and search engines consider your site valuable and relevant.  This will naturally get you higher rankings and more visitors who are likely to use your services or purchase your products.

How long have you been in business?

Since click costs in Yahoo (then Goto.com) cost a penny.  Google had not started Adwords and Amazon.com was just a really good idea.  We’ve been at the business of promoting sites on the Internet for over eight years.

Why should I use your services?

We know our business, have a large amount of experience, offer great service and are easy to reach by phone or email.  The results you get from your online promotion using our services will exceed by far the results you would receive on your own or by using another company.

How much do you charge?

The price of our services varies depending on your particular needs.  Please give a call and we will be happy to go over this with you.

How can I contact you?

Give us a call at (877) 674-7767. Or Email at uspnow@aol.com or usp_inquiries@yahoo.com