Search Engine Optimization Reports
Meta Tags – The War Cry of Optimization
Meta Tags are pieces of
information written in HTML code regarding the content of a web
page. They are inserted into the code toward the top of that page.
These pieces of code are not visible to the viewer and do not affect
the appearance of the page, but provide significant information to
the search engines as they index a site. The purpose of a Meta Tag
is to facilitate the retrieval of information from that web site.
Although they can no longer be
used to manipulate the search engine index these tags are still
valuable and should be put on each page of your site. Since each
page has different content it should also have unique Meta Tags.
The search engines do make use of this data.
For instance the Title Tag
is crucial for the search engines. The text in your TITLE Tag
is what all search engines use as the title of your page in their
listings. And, although it is not a magic bullet, some search
engines in their ranking ‘decisions’ use the information in the
Title Tag.
The three tags that should be on
each page are:
Page Title
Meta Description
Meta Keywords
This is how these might look in
the code of a web page.
<Head>
<Title>The Use of Meta Tags in
Optimization</Title>
<META name=”description”
content=”A short summary of Meta Tags and how they’re used for
optimizing a web page.”>
<META name=”keywords”
content=”meta tags, metatags. Meta-tags, meta tags in optimization”>
</Head>
Of these three tags the Page
Title is by far the most important followed by the Meta
Description with the Meta Keywords being considered the
least important because most search engines never use it and
visitors never see it.
|
