Here at Ultimate Site Promotion we are not only expert with Google Adwords Management but also with MSN Pay Per Click advertising which is done through MSN Center.
Although providing less traffic than Google, MSN is also a powerful tool for Internet advertising. We have many clients who pay quite a bit less per click in MSN for some very popular terms. When this happens, although the amount of traffic may be less than with Adwords the cost per conversion can be less creating a better return on investment.
The ideal pay per click advertising plan of attack would include dividing the click budget between MSN and Google and then analyzing the results for your particular business.
Please give a call and we can discuss both MSN Ad Center and Google Adwords and how these can work to benefit your business.