Online Marketing Article
On-Site Optimization

The overall process of search engine optimization includes both on-site and off-site techniques. 

On-Site optimization includes all changes made to your actual site such at Meta Tags on every page, content writing and management, internal linking and navigation structure, keyword usage and overall website clarity and quality. 

Meta Tags are special pieces of information added to the HTML code of your web site in order to give vital information to search engines some of which they then impart to their users.  The Title Tag for instance appears as the heading for your site’s listing in the search engine.  Each page of your site must have its own Meta tags to give it a chance to rank in the search engines, which consider each page individually. 

A key factor in any site is the unique content it provides the visitors.  All sites need content and content added on a regular continuing basis show visitors and search the site is vital and changing.  This is a site that people will want to come back to again and again thus increasing popularity and the chances of the becoming a customer or client. 

The internal linking and navigation structure of your site should be easily understandable to your visitors.  They should always know where they are on your site and be able to quickly and easily get to any other page.  An additional advantage of clear, complete and working navigation is the search engine spiders can follow your links ensuring each page of your site is indexed. 

It used to be keyword density played an important roll in search engine ranking.  However this became an area of fraught with unethical search engine optimization (SEO) practices.  Now it is far less important a technique.  Just write your page so the subject is clear, understandable and interesting. 

The importance of website clarity, structure and quality cannot be overstated.  The better your site the more others will want to link to you.  Hence the more popular and valuable your site will become.  Also, the longer a visitor stays on your site the more likely they are to buy your product or use your services.  Keep it clear, informative and interesting.