Nielsen Trust in Advertising Results

To What Extent Do You Trust the Following Forms of Advertising?

Trust Completely / Somewhat

Recommendations from People I Know
92%
Consumer Opinions Posted Online
70%
Editorial Content Such as Newspaper Articles
58%
Branded Websites
58%
Emails I Signed Up For
50%
Ads on TV
47%
Brand Sponsorships
47%
Ads in Magazines
47%
Billboards and Other Outdoor Advertising
47%
Ads in Newspapers
46%
Ads on Radio
42%
Ads before Movies
41%
TV Program Products Placement
40%
Ads in Search Engine Results
40%
Online Video Ads
36%
Ads on Social Networks
36%
Online Banner Ads
33%
Display Ads on Mobile Devices
33%
Text Ads on Mobile Phones
29%

 

Copyright 2012 The Nielsen Company